There is no doubt that Google AdWords is the most powerful system for PPC marketing on the web at present. However, it is common for advertisers not to exploit its full potential. One of the features which is receiving a fairly small share of spending these days, but offers fantastic opportunities for advertising is Customer Match. Learn more about it and how it works effectively to increase the return on investment in target marketing. Customer Match Basics This feature enables … Continue reading Better Target Marketing with the Customer Match Feature of Google AdWords