There are lots of advanced analytics tools which help you to measure your website’s performance accurately in real time. However, it often turns out that online markets cannot see the forest for the trees, given the large amount of data that they have to analyse. As a result, many do not use the right key performance indicators (KPIs) and this results in lower efficiency of marketing campaigns and ongoing efforts, wastes and poor overall performance. It’s time to get not … Continue reading Do You Use Reliable Key Performance Indicators?