In the past, search engine marketing (SEM) was seen as the little brother of SEO, but this is changing quickly with the rise of Google AdWords. The overall click rate on paid ads in the search engine results pages (SERPs)is increasing for many reasons. Ads are becoming more attractive and in many cases ad results are the only ones seen on the screen before you scroll down. The question is how you can exploit this to your advantage. Check out … Continue reading Hot Google AdWords Trends