For years, there’s been separation between organic search engine results driven by SEO and paid results coming from search engine marketing. The former were considered to be effective and the latter not so much. However, Google AdWords has shifted perceptions. It enables you to have ads appearing at the top of the search engine results for your targeted keywords, but there is a lot more. How It Works In its essence, Google AdWords is a pay-per- click program. You get … Continue reading How Google AdWords Can Take Your Business Forward