We would all like to think that humans are rational beings, but this isn’t exactly the case. The truth is that we take most of our decisions based on emotion. This automatically means that online marketers who want to be successful have to target people’s emotions in addition to their rational reasoning. This guide will help you get a head start. Building Trust Is Key Consumers now have a greater choice than ever before, but traditional brands have managed to … Continue reading How to Use Emotional Triggers in Online Marketing