The ultimate goal of your online marketing efforts from SEO and SEM to Facebook marketing is to generate high-quality leads that will visit your website and take the action which you want, usually make a purchase. But how can you be sure that the leads are of high quality? This is what lead scoring can help you with. It is a classic marketing instrument which can be used effectively online. Let’s see how. The Concept Lead scoring is about evaluating … Continue reading Optimizing Your Online Marketing with Lead Scoring