5 Ways to Make Website Design Work Better for Conversion

No matter what you are promoting online, you most certainly have high competition. In this kind of environment, every bit counts, literally. That is why you must never neglect website design as a tool for conversion. You may have a fantastic product and high traffic, but if people cannot find it easily and make a purchase conveniently and securely, then your online marketing efforts have failed. Don’t let this happen and use the following proven methods for increasing conversion via web design.

Build Hierarchy

Prioritize and place the most important elements of your website above the fold to ensure that visitors will see them the moment they land on the page. Don’t make them scroll down for basic information. You should have your product’s brief presentation, a powerful buying trigger and a CTA button plus a horizontal menu above the fold. The buying trigger could be anything from a testimonial and a money-back guarantee to a discount offer or a limited-timed deal.

Make Simplicity a Priority

It is always better to have a few large and influential elements than numerous smaller ones cramped on a web page. Studies have revealed that short pages are much more productive than longer ones. Similarly, try to present product features with no more than a sentence or too. Lists are a great way to organise content. Remember to simplify not only the pages of your website, but also forms and the conversion/checkout process as a whole.

Have Details Readily Available

While big and catchy titles and lists of the most notable product features work great for attracting the attention of customers, they should be able to find more information easily, preferably with one click. Give them the rich and valuable content which they need for making a decision.

Use Images Wisely

Large images which cover most of the screen and the cards which have a picture and a small description certainly have huge influence on visitors to your website and work to increase the level of conversion. However, captivating the minds and hearts of people should not come at the expense of slow loading and display issues as these are certainly factors which can put prospects off.

Create Meaningful CTAs

It is great to be creative and original, especially in the case of web design, but this should not come at the expense of confusing your visitors. This is particularly true for calls to action. If people are used to a particular type of CTA for making a purchase, filling out a form or sharing content, then it makes sense to use it even though it might not seem very “cool”. Generally, when you are creating CTAs your goal should be to invite people to do something which will benefit them. For example, having a CTA which invites people to get the pricing is much more powerful than one asking them to send an enquiry.

How can you be sure that your website design ideas will contribute to higher conversion? Test them using a reliable method. A/B testing has been proven to work effectively.