Trusted by

  • brand1
  • brand1
  • brand1
  • brand1
  • brand1
  • brand1
  • brand1

Blog

Why and How to Use LinkedIn for Marketing

Social Media

It’s true that LinkedIn isn’t as big as Facebook, but it has established itself as a powerful marketing channel. Besides, with 450 million users around the world and 2 new ones joining every second, one can hardly say that it is small. Here you will get a better understanding of the benefits and tactics of LinkedIn marketing. Let’s get started. Unique Opportunities for B2B Marketing and Not Only The core goal of LinkedIn is to facilitate networking between professionals in . . .Read More


Using Expanded Text Ads for More Effective AdWords Campaigns

Search Engine Marketing

In August 2016, Google introduces several new changes to AdWords with one of the most notable being Expanded Text Ads. Now you have almost double the ad space than before. How are you going to use it? Getting to Know Expanded Text Ads The ad space available on the search engine results pages (SERPs) is increased by 47% to be precise. This means that you get two headlines of 30 characters each and one consolidated description line which will fit . . .Read More


Today’s Role of Link Building in SEO

Search Engine Optimisation

We’ve all heard major claims that link building is dead and can no longer help your website achieve higher search engine rankings. It is true that content is king and now its rule is more powerful than ever, but the reality is that Google and the other search engines still evaluate the quality of content based on the links to it. A truly amazing piece should be getting a lot of links to it, right? This SEO practice isn’t dead, . . .Read More


How to Use Emotional Triggers in Online Marketing

Online Marketing

We would all like to think that humans are rational beings, but this isn’t exactly the case. The truth is that we take most of our decisions based on emotion. This automatically means that online marketers who want to be successful have to target people’s emotions in addition to their rational reasoning. This guide will help you get a head start. Building Trust Is Key Consumers now have a greater choice than ever before, but traditional brands have managed to . . .Read More


How to Turn Facebook Posting into a Winning Marketing Tactic

Social Media

Even though the number of social networks is growing rapidly, Facebook is still the leader holding more than three quarters of social logins. It is definitely one of the most effective online marketing channels of our time. The best part is that there are simple, easy and cost-efficient ways to use it. Start with Facebook posting. It will help you increase direct traffic to your website and your search engine rankings too. Use is strategically for best results. Research Your . . .Read More


Hot Google AdWords Trends

Search Engine Marketing

In the past, search engine marketing (SEM) was seen as the little brother of SEO, but this is changing quickly with the rise of Google AdWords. The overall click rate on paid ads in the search engine results pages (SERPs)is increasing for many reasons. Ads are becoming more attractive and in many cases ad results are the only ones seen on the screen before you scroll down. The question is how you can exploit this to your advantage. Check out . . .Read More


Exploiting Remarketing’s Huge Potential

Search Engine Marketing

Google offers lots of opportunities for online marketing and one of them is remarketing. It involves targeting people who have visited your website with ads while they are browsing other websites. This is possible thanks to the Google Display Network, which can be readily used by everyone with an AdWords account. How do you take advantage of this opportunity to retarget previous visitors to your site? Discover essential advice. Covering All Stages of the Buying Process It is possible to . . .Read More


Do You Use Reliable Key Performance Indicators?

Analytics

There are lots of advanced analytics tools which help you to measure your website’s performance accurately in real time. However, it often turns out that online markets cannot see the forest for the trees, given the large amount of data that they have to analyse. As a result, many do not use the right key performance indicators (KPIs) and this results in lower efficiency of marketing campaigns and ongoing efforts, wastes and poor overall performance. It’s time to get not . . .Read More


5 Ways to Make Website Design Work Better for Conversion

Website Development

No matter what you are promoting online, you most certainly have high competition. In this kind of environment, every bit counts, literally. That is why you must never neglect website design as a tool for conversion. You may have a fantastic product and high traffic, but if people cannot find it easily and make a purchase conveniently and securely, then your online marketing efforts have failed. Don’t let this happen and use the following proven methods for increasing conversion via . . .Read More


Optimizing Your Online Marketing with Lead Scoring

Online Marketing

The ultimate goal of your online marketing efforts from SEO and SEM to Facebook marketing is to generate high-quality leads that will visit your website and take the action which you want, usually make a purchase. But how can you be sure that the leads are of high quality? This is what lead scoring can help you with. It is a classic marketing instrument which can be used effectively online. Let’s see how. The Concept Lead scoring is about evaluating . . .Read More


How Your Local Business Can Exploit the Online Marketing Opportunities

Online Marketing

You have a small shop or you offer professional services to local customers. Why do you need to be present online? Statistics reveal that 9 in 10 offline purchases are preceded by consumer activity online. Here’s a simple example. A person passes by your shop/office and sees the sign, but doesn’t have the time for making an enquiry in person. That is why she checks your business online. If she can’t find your phone number at least, you will have . . .Read More


Better Target Marketing with the Customer Match Feature of Google AdWords

Search Engine Marketing

There is no doubt that Google AdWords is the most powerful system for PPC marketing on the web at present. However, it is common for advertisers not to exploit its full potential. One of the features which is receiving a fairly small share of spending these days, but offers fantastic opportunities for advertising is Customer Match. Learn more about it and how it works effectively to increase the return on investment in target marketing. Customer Match Basics This feature enables . . .Read More


Are You Using Online Video Marketing Effectively?

Video Marketing

You hear all the talks that this year is “the year of video marketing”. This has actually been repeated for several years in a row now. The reality is that there is solid evidence behind these claims. Statistics shows that a video on a landing page increases the chance of conversion by 80%. An email featuring a video helps to boost the click-through rate by around 250%. You would naturally want to take advantage of this growing trend, right? The . . .Read More


3 Online Tactics for Generating Higher Offline Sales

Content Marketing

Online marketing is becoming ever more significant for local businesses of all sizes and industries. One of the latest factors for driving its importance is mobile. Why would people want to walk around looking for a great local shop, service business or restaurant when they can find one in seconds using their smartphone? Your job is to make sure that your business will be among the first ones which they will see. For achieving this, you should definitely adopt the . . .Read More


What Your Service Business Needs for Gaining More Clients Online

Website Development

You offer great services and now you want to promote them on the web. Indeed, with the advancement of technology, there are ever better opportunities for online marketing while the traditional forms of advertising haven’t become more effective or cost-efficient. But how do you market services successfully over the internet? Check out the fundamentals. A Modern Website It all comes down to having a place on the web where people can learn about your services and expertise. The ideal website . . .Read More


How Content Marketing Shapes Online Success

Content Marketing

Since I use online ads, why do I need content marketing? This is a question that many business owners ask even today. This is because it is natural for companies to stick to traditional forms of marketing which have been tested and proven to work. However, it is equally important for you to gain understanding of the huge potential of content marketing and exploit it. This article will help you with this. It’s All about Value For quite some time, . . .Read More


Do You Have an Online Marketing Strategy?

Research & Strategy

Statistics reveal that most businesses don’t use a strategy for online marketing. This results in lower efficiency, less them perfect results and smaller than projected return on investment. Without a clear roadmap to follow, you can spend a lot on something which doesn’t work and leave out an opportunity which is one of a kind. Learn more about online marketing strategy development here. Why You Need One Here is a list of the main reasons which you have to take . . .Read More


Common Keyword Research Mistakes

Research & Strategy

If you want to optimise your website for the search engines, where do you begin? The answer is: keyword research. You have to know which words and phrases to use in the meta tags and descriptions and in the content on the pages to get targeted traffic. This may seem like the easiest part of SEO, but there is much more to it than choosing the most searched keywords related to your product or service. Discover the most commonly made . . .Read More


A Brief Introduction to Social Media Marketing

Social Media

Did you know that nearly a third of the population on the plant uses social media? In New Zealand alone 2 in every 3 internet users visit the website of Facebook. These numbers illustrate are more than sufficient to illustrate the power of the social networks. Then why don’t you use them actively for social media marketing? Learn more about this unique opportunity. What Is It all about? The idea is to engage prospect customers with your brand via the . . .Read More


5 Valuable SEO Tips for Local Businesses

Search Engine Optimisation

A recent study has shown that globally 75% of consumers are more likely to go shopping to a local store after finding it on the web via an online search? New Zealand has never been far from the worldwide trends so this is a clear signal that you have to act upon and improve your local SEO. As local searches are becoming ever more important, the competition is growing too. What should you do to make your local business more . . .Read More


The Elements of a Successful Ecommerce Website

Website Development

It is a common misconception that you can just set up an online store and people will come to make purchases. You will need effective search engine optimisation and a comprehensive online marketing strategy. Above all, you have to have a website which makes prospects confident and willing to buy. Informative Product Presentation You have to do everything necessary to ensure that shoppers will not miss the direct contact with the product. The product photos must be of the highest . . .Read More


How Google AdWords Can Take Your Business Forward

Search Engine Marketing

For years, there’s been separation between organic search engine results driven by SEO and paid results coming from search engine marketing. The former were considered to be effective and the latter not so much. However, Google AdWords has shifted perceptions. It enables you to have ads appearing at the top of the search engine results for your targeted keywords, but there is a lot more. How It Works In its essence, Google AdWords is a pay-per-click program. You get to . . .Read More


Getting High Google Rankings in 2016 and Beyond

Search Engine Optimisation

The idea behind search engine optimisation is simple. A set of techniques is used to give the website a high ranking on the Google search result page for a specific keyword. This is one of the fundamental ways to get traffic to your website. The higher the traffic is the higher the conversion rate will be. What is needed to get your website high up in the Google rankings now? Let’s find out. Mobile Is Mandatory In 2015, Google finally . . .Read More


5 Fundamentals of Conversion Optimisation

Research & Strategy

You put a lot of effort in search engine optimisation and marketing and get high traffic to your website. However, the rate of conversion is far below the target. What are you doing wrong? Most people are eager to try all sorts of advanced techniques when things are not going well, but the truth is that the problem is usually with the basics. Get them right to gain more customers. 1. No Clutter It should be easy and quick for . . .Read More


Book A Free Consultation

We work with a wide range of businesses with a variety of budgets and needs – the one thing all of our clients and projects have in common is Real Business Results! If that is what you need, then get in touch with us