Exploiting Remarketing’s Huge Potential

Google offers lots of opportunities for online marketing and one of them is remarketing. It involves targeting people who have visited your website with ads while they are browsing other websites. This is possible thanks to the Google Display Network, which can be readily used by everyone with an AdWords account. How do you take advantage of this opportunity to retarget previous visitors to your site? Discover essential advice.

Covering All Stages of the Buying Process

It is possible to create different types of ads for retargeting visitors who are at the different stages of the buying cycle. This involves greater precision on your part, but it will certainly pay off. You can readily remind people who have not taken any action on your website about your brand with an add that contains your brand name and logo. This is also a great tactic for new companies looking to create awareness.

For visitors who have looked at a certain product and those who have actually added it to their wish list, you can use target ads with images of the respective item and more details about it. The ads with discount and promotional offers work exceptionally well for targeting these visitors and those who have abandoned the shopping cart too.

The really great thing about remarketing is that it works exceptionally well for getting existing customers to return to your website and make another purchase. You can target them with ads for products which complement the one that they have bought, for example. You can also promote new products and services to them. When people like the interaction with your brand and have trust in it, the chances of them clicking on such an ad are extremely high.

Capturing the Attention of Customers

You can use not only text, but also powerful images for this. An image is certainly more likely to attract the attention of people and to make them click. You should definitely take advantage of all the creative tools available for enhancing your ads. The message is extremely important too. It should short and to the point. It pays off to use emotional triggers including the fear of missing out on your offer.

The Technical Settings Matter

When devising your remarketing strategy, you should decide how many times your ad should appear to your visitors while he or she is browsing the web. Getting the right balance is tricky so testing is the best way to go. You can start with a smaller frequency and increase it gradually to see if and how results will improve.

Since Google’s remarketing system is automated, you can also choose the period of time during which the ad will be displayed. It is best to decide on the period based on the length of the buying decision process for your particular product. As a rule of thumb, people need more time to decide whether to buy big-ticket items such as a flat-screen TV, for instance.

Remarketing can give a major boost to your online sales and revenue as long as you use it in an effective and cost-efficient manner.