How to Turn Facebook Posting into a Winning Marketing Tactic

Even though the number of social networks is growing rapidly, Facebook is still the leader holding more than three quarters of social logins. It is definitely one of the most effective online marketing channels of our time. The best part is that there are simple, easy and cost-efficient ways to use it. Start with Facebook posting. It will help you increase direct traffic to your website and your search engine rankings too. Use is strategically for best results.

Research Your Target Audience

You certainly have a clear idea about the demographics of your target market. Facebook will give you even more details such as education, marital status and interests. Use this information to get an idea of what kind of content will appeal to your customers. You should definitely pay close attention to what they are sharing and liking the most. This will also give you valuable insight when it comes to content creation.

Choose Hot Topics

It’s true that your posts should be related to your line of business, but you should make it a point to focus on the topics enjoying the greatest buzz. If you sell electronics, for example, it makes sense to write about the hot new releases. If you are running a lifestyle blog, you will benefit from writing about seasonal trends.

Produce Interesting and Valuable Content

It should be capturing, informative and interesting. People love learning new things and discovering unique solutions to their problems. Keep in mind that uniqueness is of paramount importance. This is how you will build credibility which will make your marketing efforts even more effective.

Use Meaningful Images

The image is the first thing which people see when they check out a post so it must grab their attention. If you have a short catchy title, which won’t mess with the aesthetics of the image, you can readily place it on it for even greater effect. Remember to get the size right too.

Decide on the Optimal Posting Frequency

Posting on Facebook every single day is not a very good idea. Even if you have eager fans, creating suspense will pay off. Usually, the best tactic is to post several times a week. It is crucial that frequency does not come at the expense of quality. Diversity is quite important too.

Get the Timing Right

There are different studies hinting when the best time for posting on Facebook is, but the truth is that this is strictly individual for every business depending on its target audience. If you are targeting busy professionals, for example, it makes sense to post in the late afternoon. Generally, people are more active on the social networks when the weekend is approaching and during the early afternoon on Saturday and Sunday.

Consider Using Video

Video posts are among the most popular on Facebook, but they are also trickier to use for marketing. It’s true that they play automatically, but most users have the sound off so you will have to rely on powerful visual content to make them work.

You are now ready to start using Facebook posts for more effective online marketing.