How to Use Emotional Triggers in Online Marketing

We would all like to think that humans are rational beings, but this isn’t exactly the case. The truth is that we take most of our decisions based on emotion. This automatically means that online marketers who want to be successful have to target people’s emotions in addition to their rational reasoning. This guide will help you get a head start.

Building Trust Is Key

Consumers now have a greater choice than ever before, but traditional brands have managed to retain their position primarily because they have established a relationship based on trust with their customers. How can you achieve this online? Transparency is essential. Don’t promise something that you can’t deliver and don’t try to trick people to accept deals which offer less value or the promised value at a greater cost.

There are plenty of other more specific methods for building trust. Guarantees have long been popular with online retailers, in particular. Free returns also help customers and especially first-time ones to feel more comfortable about making a purchase online. The importance of social proof is constantly increasing. Customer reviews, testimonials and even comments on your company’s Facebook page can help immensely.

Creating a Sense of Belonging

This is actually easier to achieve now than ever before thanks to the faster communication between people. Your goal is to create association with your brand. You can readily turn your customers into a community by engaging them on the social networks and on your website too. You can exploit people’s desired to belong when creating your ad messages too. You can readily invite prospects to find out what everyone’s talking about.

Storytelling as a Comprehensive Approach

There is nothing more powerful than imagination and you can use this to your advantage. When you tell a story and people read, listen or watch attentively, you practically make them experience it. It has been found that storytelling stimulates the parts of the brain which are responsible for the various senses including even taste.

If you want to engage customers, you have to come up with simple yet unique and emotional stories related to your brand and products. The ones of people overcoming challenges and finding a solution always work exceptionally well. The happy ending is a must.

Focusing on Novelty and Leadership

It may be surprising, but the word “new” is actually among the most widely used in English and in most other languages. New things are naturally exciting and people are eager to discover them. Try with producing new offers and even new ad messages regularly. In general, introducing new products to your range is always an effective way to boost sales, even if the novelty is minor.

Leadership goes hand in hand with novelty and this naturally makes it an emotional trigger which you should not miss to use. People are always eager to be the first to try something which is new and can make them stand out among their peers.

Least, but not least, when using emotional triggers in online marketing, you should influence people not only with text, but with images and video.